For little girls, owning the right doll while growing up is important not only to the development of individual identity, but as a status symbol as well. Although Barbie has held the hearts of little girls for eons, her disproportionally perfect figure and stunning looks often resulted in little ones feeling as though they had missed the mark when they grew up. Barbie has, in recent years been usurped in the market by more physically realistic options that have hit the market by storm. Among the top contenders are Bratz Dolls, Monster High Dolls, and the newest release by MGA Entertainment of the Bratz “good witch” cousins, the Bratzillaz Dolls.
The Bratz collection caught on so quickly because they were an ethnically diverse and fashion-crazy line. In their own way they were better able to reflect the punk glamour desired by today’s kids. Their huge, expressive faces and catwalk chic appearance served to enhance their different skin tones, eye colors, and hair that all helped them cross ethnic boundaries. They have served to better reflect reality and their cousins, Bratzillaz Dolls, have taken this concept to a whole new level.
Just released in June 2012 by MGA Entertainment, the Bratzilla Dolls not only have the same “passion for fashion” as their cousins, but also have special powers that make each character in the line unique. Each doll not only reflects a different ethnicity, but also has special witch powers that are characterized by symbols tattooed on their arms. For example, Cloetta Spelletta has the ability to change into whatever the child wants, which helps young ones discover their own different sides. On the other hand, Meygana Broomstix helps dreams come true even though she can’t fly. They also come with a doll stand, broom hair brush, and special scroll and their unique matching pet can also be purchased for an affordable price.
The other hot choice since 2010 is Mattel’s Monster High Dolls, but there is some question whether or not the message sent to young children is one that parents want them to be exposed to. For example, Clawdeen Wolf is donned in sky high boots, a thigh-skimming skirt, and heavy makeup. According to her bio she spends her days “waxing, plucking, and shaving” feeling that because her commercial worthy hair also grows on her legs, it’s a full-time job to remain scarily fabulous and hair-free in areas other than the head. What Clawdeen and her counterparts do are train young girls to focus on becoming appealing and attractive and to feel ashamed of their own bodies. According to clinical psychologist, Sari Shepphird, PhD, “Young girls don’t need a doll to point out flaws and encourage body image preoccupation.”
Although it seems like a simple choice for parents, the dolls selected for young girls can impact not only the way they feel about themselves, but how they view others as well. MGA Entertainment has seemed to grasp this concept better than Mattel by first releasing the Bratz Doll collection and now the Bratzillaz Dolls. On the whole, selecting one of the new Bratzillaz’s seems to make the most sense since they convey not only the message that everyone is different, but that everyone has special gifts they can tap into to enhance their own lives. This is a great message for children.
Find the BEST deals online for Bratzillaz Dolls by shopping at Amazon.com! You can also find the latest Monster High Dolls as well, in case you really like them too!